EXPERTISE RANGING FROM FILM, TO WEB, TO BROADCAST
PRE-PRODUCTION
The script is written and broken down while all the locations, props, cast members, costumes and visual effects are identified. An extremely detailed schedule is produced and arrangements are made for the necessary elements to be available at the appropriate times. Locations are secured, financial arrangements are put in place and a start date for the beginning of principal photography is set.
HD VIDEO PRODUCTION
Production is scalable depending on the scope and budget of a project. Shooting is broken down into full or half day increments.
Professional base equipment:
- DVCProHD 1080/720 24p/60i cameras record directly to P2 flash media cards
- 35mm prime cinematic lens options
- Arri and Kino studio lighting
- Sennheiser microphones
POST-PRODUCTION
Post-production is probably the most time consuming and extensive part of production. After a shoot the raw footage is off loaded and put online. Using non-linier editing software the footage is placed and assembled in a project timeline. Within the timeline, the footage usually undergoes several revisions called rough cuts. At this point motion graphics are layered in, where necessary, and then color grading is performed. Simultaneously, music beds are determined and audio editing and mixing occur. When the picture and sound are locked the appropriate format for delivery is determined and the project transcoded accordingly. Deliverable formats include web videos, broadcast commercials and DVD.
MOTION GRAPHICS
These are graphics that use video and/or animation technology to create the illusion of motion or a transforming appearance. These motion graphics are usually combined with audio for use in multimedia projects. Motion graphics extend beyond the most commonly used methods of frame-by-frame footage and animation. Computers are capable of calculating and randomizing changes in imagery to create the illusion of motion and transformation.
