K-Swiss & Gary Vee – Classis 88 Knit – Clouds and Dirt

K-Swiss continues its ongoing partnership with Gary Vaynerchuk to debut the Gary Vee 003 limited-edition “Dark Clouds.” This latest release reimagines one of summer’s hottest drops, “Clouds and Dirt,” where Gary designed a sneaker to embody his mantra: The clouds are the high-end philosophy of what you believe. The dirt is the low-down subject matter expertise that allows you to execute against it. Forget about everything else.

The Gary Vee 003 is based upon the legendary K-Swiss Classic 88, a timeless icon in the sneaker game. For the first time in its 50 year history, the K-Swiss Classic 88 is presented in a knitted upper for comfort and breathability, while retaining the heritage design DNA of the three-piece toe, D-rings and rubber outsole. The Gary Vee 003 employs one of Gary’s best known philosophies, ‘Clouds & Dirt’, as the theme, with K-Swiss’ 5-stripe branding in alternate blue and brown, representing the clouds and the dirt. If you want to reach the clouds, you have to spend time in the dirt. The sneaker includes other hidden gems relating to the theme, for the wearer to discover for themselves.

Project description

To receive these Limited Edition Collaboration Shoes was an awesome feeling, so naturally before I ever put them on my feet, I had to shoot them first! I wanted to create some very clean product images and some lifestyle images for these awesome shoes. I then sent the images to K-Swiss and Gary Vee and some of his team, to which I received some very positive feedback from both Teams.